Practical writing on AI marketing, lifecycle programs, and business intelligence, plus templates and tools you can put to work immediately.
Most businesses think they have lifecycle marketing because they send a welcome email and an abandoned cart sequence. That's table stakes. Here's where the revenue actually hides.
Read Now →It's not ChatGPT writing your subject lines. It's behavioral segmentation in real time, content pipelines that produce 10 variants, and insight reports that write themselves.
Read Now →Behavioral event tracking. Custom lifecycle stages. Predictive lead scoring. Smart content. All included in what you're already paying for.
Read Now →Welcome. Abandoned cart. Post-purchase. Browse abandonment. Win-back. VIP. If you're not running all six, you're leaving revenue on the table every single day.
Read Now →Open rates tell you almost nothing. Revenue attribution, cohort LTV, and payback period do. Here's how to build a measurement framework that actually matters.
Read Now →How to train AI tools to write in your brand voice, build a repeatable workflow from brief to live copy, and cut campaign production time by 60%.
Read Now →MMM and incrementality testing tell you what happened. Without a layer that connects those outputs to your goals and strategy, you get a report, not a decision.
Read Now →Most ad campaigns are built for the 2-4% ready to buy today. A Connected Media Experience captures the rest as hand raisers and develops them into customers without spending another dollar on media.
Read Now →Five agentic stages (Intelligence, Strategy, Creation, Quality, Distribution) mapped signal to published across every channel. Includes human checkpoints and QA routing logic.
View Diagram →30 questions to assess the maturity of your lifecycle marketing program across acquisition, onboarding, retention, and reactivation.
A 90-day plan for unlocking the features most HubSpot customers have never touched. Includes implementation sequence and success metrics.
Estimate the revenue opportunity in your list. Enter subscriber count and AOV: the calculator shows what each flow should be generating.
40+ prompts for campaign briefs, subject line generation, segmentation logic, and analysis. Works with Claude, GPT, and Gemini.
Occasional essays on AI marketing, lifecycle programs, and BI. No cadence for cadence's sake: only when there's something worth saying.