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GravityTalk
AI-Powered Lifecycle Marketing
The AI Content Pipeline: Signal to Published
Five agentic stages · Three campaign types · Every channel
40yrs
Applied AI
2–4×
Email revenue lift
50+
Enterprise clients
STAGE 01
Intelligence
Research & signal mining
TREND AUD COMP GAP KWORD 8–12 SEARCHES PER RUN WEB · FORUMS · SERPS · SOCIAL SCANNING... VECTOR MEMORY: PAST RESEARCH
→ Topic opportunity queue
  • Parallel queries across search, forums & reviews
  • Competitor gap analysis: what they miss
  • Audience language extraction, verbatim
  • Demand + competition scoring per topic
  • 5–8 ranked opportunities with source URLs
TOOLS: web search · page fetch · vector memory
STAGE 02
Strategy
Briefing & prioritization
CONTENT BRIEF PERSONA PILLAR FUNNEL ANGLE OPTIONS A ▪ Contrarian take B ▪ Data-driven lens C ▪ Story frame → CTA DEFINED FUNNEL MAPPING TOFU: Awareness MOFU: Nurture BOFU: Convert CAMPAIGN TYPE EMAIL LIFECYCLE FULL SEO TARGETS + COMPETITOR DIFF ONE BRIEF PER PIECE FORMAT SPECS PER CHANNEL
→ Structured content briefs
  • Topic → persona → funnel stage match
  • Three distinct angle options per brief
  • 5-point argument structure defined
  • SEO targets + competitor differentiation
  • Format specs per active channel
ADAPTS: email · lifecycle trigger logic · full campaign
STAGE 03
Creation
Drafting & variant generation
PRIMARY DRAFT SELF-CRITIQUE ✓ hook · angle · voice ✓ CTA · sources · persona → CTA CORRECT APPROVED FOR VARIANTS EMAIL LINKEDIN #tags ARTICLE SMS PAID AD BRAND VOICE MODEL TRAINED ON APPROVED CONTENT 5 CHANNEL VARIANTS PER BRIEF
→ Multi-channel variant set
  • Primary draft written to approved brief
  • Self-critique loop: hook, voice, CTA check
  • 5 channel variants from one primary draft
  • Brand voice model trained on your content
  • Subject line and headline A/B options
OUTPUTS: email · LinkedIn · article · SMS · paid ad
STAGE 04
Quality
Checking & severity routing
Brief compliance Brand voice ! Fact accuracy VERIFY Legal & compliance SEO targets ✕ Channel format HOLD Cross-channel coherence OVERALL STATUS PASS REVISE HOLD SEVERITY ROUTING GO FIX HUM → DIST. → STAGE 3 → REVIEW AUTO-FIX MINOR · ESCALATE CRITICAL EMAIL: CAN-SPAM + SPAM TRIGGER CHECK
→ Annotated QA report
  • 6 checks: brief · voice · facts · legal · SEO · format
  • Fact verification against cited source URLs
  • Auto-fix minor issues, escalate critical flags
  • Full campaign: cross-channel coherence check
ROUTES: pass · auto-fix + recheck · hold for human
STAGE 05
Distribution
Scheduling & API routing
SCHEDULE INTELLIGENCE MON WED FRI SUN EMAIL ARTICLE SOCIAL SMS LIFECYCLE API ROUTING HubSpot CRM+ESP Klaviyo B2C ESP Cordial OMNI Buffer SOCIAL UTM ATTRIBUTION utm_source · utm_medium · utm_campaign · utm_content PUBLISH LOG ✓ Email sent · 09:02 UTC · HubSpot confirmed ✓ LinkedIn posted · 09:04 UTC · Buffer confirmed ⏳ Article · scheduled 14:00 UTC · CMS queued PERFORMANCE MONITOR HANDOFF 48HR · 7D · 30D BENCHMARKS SET LIFECYCLE TRIGGER CADENCE T+0 · T+3d · T+7d · T+14d
→ Publish log + monitoring handoff
  • Optimal timing from audience engagement data
  • API routing to CMS, ESP, social, ad platforms
  • UTM params for unified campaign attribution
  • Trigger cadence management for lifecycle series
INTEGRATES: HubSpot · Klaviyo · Cordial · Buffer · Meta
Human checkpoints →
Approve topic queue before briefing
Approve brief before creation
Review primary draft quality
Resolve all QA HOLD flags
Confirm large sends + paid activation