GravityTalk works with a select number of marketing agencies as a fractional practice partner, helping them establish, rebuild, or accelerate a marketing automation and lifecycle capability without the cost and risk of building it from scratch.
We come in as your MA practice lead. Your agency gets the capability, the client relationships, and the revenue. You don't hire until the practice proves itself.
The model is structured so your agency generates client revenue before making any internal hiring commitment. The practice is self-funding from the first engagement.
Disney. AARP. Verizon. Carnival. The same senior expertise your enterprise clients expect, delivered through your agency brand.
We audit your existing client base together and identify the top 2–3 candidates for an MA engagement. No client contact yet: just internal intelligence gathering. You learn what's possible before committing to anything.
We take the strongest opportunity and run a bounded, paid engagement (typically an MA Audit or 90-Day Quick Win program). Your agency invoices it. Revenue hits before any internal hiring discussion happens.
The audit converts to a recurring MA management retainer. The practice becomes self-funding. Your account lead expands the relationship. We document everything so the IP stays with your agency.
Once the practice has 3–4 active clients, we help you hire and onboard a dedicated internal resource. GravityTalk transitions to senior advisor. Your agency owns the practice.
"I don't come in to audit and disappear. I build the practice, run the first engagements, and stay until your team can own it."Eric Stablow, Founder, GravityTalk
These partnerships are selective. If you're a mid-size to large independent agency looking to add a credible, revenue-generating MA practice, reach out for a confidential conversation.
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